Digital Marketing

Digital Marketing:

Introduction to Digital Marketing, Traditional Vs Digital Marketing, Technology behind Digital Marketing, Characteristics of Digital Marketing, Digital Marketing Strategy, Understanding Digital Consumer.

Introduction to Digital Marketing:

Today’s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them and can convert them to boost their business profits. The speed and straightforwardness with which the digital media transmits data and support a business is astonishing. The world is super-connected nowadays and all things considered, marketing and advertising are no more the same as they once were. This is particularly valid because of the ascent of online networking, which has changed how organizations speak with potential and existing customers.Essentially, it is an aggregate term, which is utilized where advertising and marketing meet web innovation and different types of online media platforms.

 Traditional Marketing Vs Digital Marketing:

The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for the most part, digital marketing has taken over and traditional marking barely exists, if at all. Recent occurrences such as the magazine giant, Newsweek switching to totally digital publications cause ripples throughout the marketing arena. Over the last year or so traditional marketing had fallen nearly 160% while in the same time frame expenses for digital marketing increased over 14%.

 Traditional Marketing:

The traditional way of marketing lets businesses market their products or administrations on print media, radio and TV commercials, bill boards, business cards, and in numerous other comparable ways where Internet or web-based social networking sites were not utilized for promoting

.▪ However, traditional promoting approaches had constrained client reachability and extent of driving clients’ purchasing conduct. In addition, traditional marketing methods were not quantifiable too.

 ▪ There are many facets of traditional marketing and examples might include tangible items such as business cards, print ads in newspapers or magazines. It can also include posters,  commercials on TV and radio, billboards and brochures. Traditional marketing is anything except digital means to brand your product or logo.

▪ Another overlooked means of traditional marketing is when people find a particular business through a referral or a network and eventually you build a rapport with them.

▪ Because of its longevity, people are accustomed to traditional marketing. Finding ads in magazines and newspapers, or reading billboards are still familiar activities and people still do them all the time.

 ▪ Most of the time, traditional marketing is reaching only a local audience even though it is not limited to one.

 ▪ There are some aspects where traditional marketing wins over the online advertising battle, which include Target Local Audience, Materials are for keeps, More personal and Simpler process.▪ One of the primary disadvantages of traditional marketing is that the results are not easily measured, and in many cases cannot be measured at all.

 ▪ In most cases, traditional marketing is also more costly than digital marketing. And perhaps the biggest disadvantage today is that traditional marketing is static which means there is no way to interact with the audience. It’s more like you are throwing information in front of people and hoping that they decide to take action.Digital Marketing:Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result-oriented and measurable, which make it very different from traditional marketing.

Digital Marketing:

Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result-oriented and measurable, which make it very different from traditional marketing.

Advantage of Digital marketing

Able to reach vast numbers of potential consumers at one time.

 Consumers are exposed to the brand and the product that is being advertised directly.

 Easy to access as well it can be accessed any time any place.

 Its reach is so large.

 Limitation of Digital marketing

 Highly dependent on the internet.

 Internet is subject to a lot of clutter.

 Large amount of competing goods and services.

 Some consumers lack trust online 

 Even an individual or small group of people can harm image of an established brand. 

 Useful for specific categories of products.

 Disseminates information to the prospects who do not have purchasing power.

Digital media industries

 Entertainment

 Technology

 E-Commerce

 Education

 Marketing and advertising

 Sports

 Television

 Publishing